STATE Street Global Advisors, the asset management arm of State Street Corporation, has announced the appointment of Ellen Tsang as head of marketing for Asia ex-Japan, effective April 3 2018.
Based in Hong Kong, Tsang is responsible for developing marketing strategies and initiatives for State Street Global Advisors’ intermediary and institutional channels in Asia ex-Japan. Tsang reports directly to Richard Parker, London-based global head of institutional marketing, and locally to June Wong, head of Asia ex-Japan at State Street Global Advisors.
“Ellen is a seasoned marketer with more than two decades of experience,” says Parker. “Her in-depth knowledge of asset management and financial marketing makes her an ideal fit to lead our integrated marketing approach to deepen client engagement, facilitate distribution activity and ultimately enhance our brand presence in the region.”
Tsang joined State Street Global Advisors from Standard Life Investments, where she served as head of marketing for Asia ex-Japan. Prior to that, Tsang gained a wealth of regional marketing experience with Amundi Asset Management, Pictet Asset Management and with distributors including MassMutual and BCT Group.
“We are pleased to have Ellen joining our Hong Kong office,” says Wong. “Ellen has a unique background in our industry, including experience not only on asset management, but also the distribution front. Ellen’s knowledge brings tremendous value to State Street Global Advisors’ business as we look to expand our intermediary and institutional businesses in Asia ex-Japan.”