Sun Life opened a new office last Friday (August 18) in Whampoa, Hong Kong. Sun Life hopes the new office environment will help attract a younger workforce amid an ageing insurance industry.
The new office, “CHAT Brighter Gen Society”, is designed to attract a younger workforce by providing a workspace that accords with the “evolving values of the younger generation towards their careers”, says Fabien Jeudy, CEO of Sun Life Hong Kong. The office includes games consoles and a darts area.
“Young advisors are more likely to attract more young clients,” says Belinda Au, general manager of distribution and marketing at Sun Life Hong Kong, highlighting the importance for Hong Kong residents to make investment decisions sooner rather than later.
“The ageing problem in the workforce is a trend in Hong Kong’s insurance industry,” says Au, noting that as of the data from four years ago, the average age of the company’s financial advisors was around 45.
“In view of an ageing workforce among financial advisors, Sun Life aims to revitalize our agency channels through continuous efforts to further grow our Generation Y population,” says Jeudy.
The company now has 2,000 financial advisors, about 40% of whom are young workers (aged between 25 and 35). “We plan to expand our agency channels and hopefully we will have 3,000 advisors by 2020, about 60% of whom are young talents,” says Au.
In order to provide a “360-degree” comprehensive support to the younger workers, the company provides various tutoring courses on styling, managing personal accounts, and even K-pop dancing.
