HSBC has named Daisy Tsang as chief executive officer of HSBC Life Hong Kong. The appointment will take effect from August 1, subject to regulatory approval.
Tsang, a seasoned insurance professional with over two decades of experience with the HSBC Group, is currently serving as interim CEO and chief distribution and customer officer of HSBC Life Hong Kong. In her new role, she will drive the strategic growth priorities of HSBC Life in Hong Kong and Macau.
HSBC Life is the leading insurer in Hong Kong with a market share of 26% by new business premiums and 20% by annualized new premiums, based on provisional data from the Insurance Authority as of Q1 2024.
Since joining HSBC Life in 2012, Tsang has made significant contributions to cement the firm’s leadership in Hong Kong. As chief distribution and customer officer, she led the successful relaunch of the Macau distribution arm, expanded the insurer’s broker channel and bancassurance model to capture growing demand in the high-net-worth segments, and implemented numerous digital transformation initiatives to enhance customer experience.
Her leadership of the marketing function also played a pivotal role in strengthening the HSBC Life brand through impactful advertising campaigns, the company says.
Tsang joined the HSBC Group in Hong Kong as a marketing executive in 2000.
In her new role, she will report to Edward Moncreiffe, general manager and CEO, global insurance, HSBC Holdings, and Maggie Ng, general manager, wealth and personal banking, Hong Kong, HSBC.
