HSBC Insurance Online is a fully digital platform that offers simple and value for money term-based life insurance products online. Customers can complete the process within minutes by answering three simplified underwriting questions and an additional question if critical illness coverage is desired. To reward customers who lead a healthy lifestyle, HSBC Insurance Online offers certain premium discounts if customers answer four additional lifestyle questions.

Carlos Vazquez, CEO of HSBC Insurance (Singapore), said: "HSBC Insurance Online will appeal to time-sensitive, digital-savvy customers who are receptive to investing or buying insurance products online. HSBC Insurance Online will complement our existing distribution arrangements with HSBC Bank and other bancassurance partners. If customers have more complex needs, they may benefit from having a face-to-face conversation with a relationship manager or an advisor."

 Photo: HSBC