Hong Kong-headquartered Wharf Hotels, a hospitality group with owned and managed properties in mainland China, Hong Kong and the Philippines, will rebrand its Marco Polo Hotels with a strategic vision focused on addressing the evolving behaviour of guests and the addition of numerous enhancements.

Located in gateway cities like Beijing, Hong Kong, Jinjiang, Wuhan, Xiamen, Cebu, Davao and Manila, the refreshed Marco Polo Hotels brand is designed, the company says, “to inspire guests to embark on a journey of discovery whether for business or leisure”.

Corroborating industry insights and trends reveal that approximately 45% of Asia-Pacific business travellers blend work trips with leisure activities, the company notes, a higher proportion compared with other regions. Bleisure trips or workcations are expected to continue growing due to the demand for work-life balance, and the expectations of a modern workforce.    

At the heart of the rebranding is a new series of pillars – enrich, connect and responsible – that help define, the company explains, “the essence of Marco Polo Hotels, a new visual identity, as well as a Viva Magenta brand colour to resonate with the brand’s warm, vibrant and uplifting personality”. 

The enrich pillar focuses on providing culinary and unexpected experiences at the hotels, the connect pillar focuses on fostering interactions, and responsible on supporting sustainable practices.

“Today’s and tomorrow’s guests are looking for more than just a place to stay; they want inspiring experiences in the form of sights, sounds and tastes – both inside our hotels and out,” adds Thomas Salg, the company’s president. “What we set out to accomplish definitely showcases our commitment to creating a holistic guest experience and lasting value for our stakeholders.”