Wealth management (WM) firm WRISE Group has appointed Poly Cheung as its market head for Greater China at WRISE Private Hong Kong, a role in which she will lead the Hong Kong office team in providing WM services to clients in the region.

Cheung, who will be based in Hong Kong and report to Joel Tan, chief executive officer of WRISE Private Hong Kong, brings 29 years of experience in client relationship management and branch banking within the banking sector in Hong Kong.

Before joining the company, she was head of branch banking at China CITIC Bank International, where she focused on innovating sales strategies, introducing new banking segments, implementing unique business solutions and leading initiatives to enhance customer experience. In her early banking career, she started as a management trainee at HSBC, serving as a manager for trade services, and then as a relationship manager for corporate and retail banking for three years.

Greater China, especially mainland China, the company points out, offers one of the biggest opportunities for international wealth managers in the world today. The research into the Chinese WM market finds that the number of ultra-high-net-worth individuals in mainland China with US$30 million or more in 2021 is estimated at around 70,000 people. By 2026, rich Chinese individuals are expected to hold 20% of total global high-net-worth-individual wealth.

“Cheung’s extensive industry experience makes her an ideal candidate to offer greater expertise to the company,” Tan adds. “Under her stewardship, we will be able to provide a better wealth experience for clients in Greater China.”