Online trading platform Tiger Brokers (Singapore) has launched TradingFront, a new extension to its wealth management platform that, according to the company, aims to transform the financial advisory sector.

TradingFront provides advisers with a tool to efficiently manage their client investments while also providing their customers with access to the broker’s Tiger Trade App, which allows customers, with one click, to approve the trades initiated by their financial adviser.

The advisory services of onboarded partners will also be extended to the broker’s existing users. All customers, including those of the advisory partners, will retain the flexibility to initiate their own trades without the input of their chosen advisers, through the company’s app. The launch of the platform extension will initially see the onboarding of financial advisers from five partner firms.

In addition, investors can view their holdings and approve trades for their managed sub-account on the app, while taking advantage of traditional functions to track the market and discuss investment opportunities with like-minded users.

Grace Yong, the broker’s business development director, says: “Given the growing number of Singaporeans seeking financial advice, it is a natural progression for us to leverage our next-generation technology to help our customers streamline the trading process, and work towards having a platform that benefits both customers and financial intermediaries alike.”