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Citi launches new value proposition for Citigold in China
Citi launches new value proposition for client segment targeting the affluent in China
The Asset 21 Mar 2018

Citibank (China) has a new value proposition for Citigold, a client segment targeting the affluent in China, designed to meet customers’ increasing needs in diversified global asset allocation and international banking services.

According to Citi China, the new value proposition provides a range of preferred benefits and personalized services:

• The launch of Total Wealth Advisor, a digital advisory platform;
• Wharton-trained relationship managers;
• Range of wealth management products, including access to many first or exclusively distributed QDII funds. Citigold also offers tailor-made wealth products for HNW;
• Global transaction convenience including complimentary, instant global fund transfers and a holistic view of all local and overseas Citibank bank account balances;
• Exclusive privileges including free access to overseas Citigold centres, free overseas airport pickup, fee waive for premium credit cards and a credit of up to 100,000 miles;
• Digital Privilege Platform, for privileges relating to travel, overseas education and health and wellness.

“The rising Chinese economy sees a growing pool of globally minded affluent individuals in China,” Darren Buckley, country business manager, Global Consumer Banking, Citi China said. “Citi’s unique global network positions us well to tap this trend and assist this group of customers in realizing their financial goals and life style aspirations. Our customers in China will be able to enjoy world-class services equivalent to anything available from elsewhere around the world.”

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Ashok Lavasa
Ashok Lavasa
vice president, private sector operations and public private partnerships
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Conversation
Ashok Lavasa
Ashok Lavasa
vice president, private sector operations and public private partnerships
Asian Development Bank
- JOINED THE EVENT -
In-person roundtable
Breaking barriers - Scaling the sustainable finance agenda in Asia-Pacific
View Highlights