HSBC further strengthens core retail banking and wealth management team

HSBC Singapore has announced the expansion of its core retail banking and wealth management team with four new appointments, all of which are newly created roles. The expansion reflects HSBC Singapore’s commitment to growing its retail banking and wealth management business given Singapore’s importance as an international business and wealth hub. Singapore remains one of the fastest growing offshore centres globally given its status as the preferred booking centres for regional customers and the strong economic growth in Asia-Pacific.

Anurag Mathur, head of Retail Banking and Wealth Management, HSBC Bank (Singapore) said: “The expanded management team will allow us to better support our growth agenda in Singapore which is a priority market under HSBC Group’s Pivot to Asia strategy. Not only will it enable us to better focus on priority areas, it also allows us to be more efficient in the deployment of our resources. I am particularly pleased that of the four new appointments, three are promoted from within which shows that our efforts to groom and develop talents are paying off.”

He added: “We are equally excited about adding greater diversity to our management team with the new female leaders joining our ranks. It is important for us to continue to build an inclusive environment where everyone can fulfill their potential. ”

The new appointments are as follows:

Cameron Senior, head of Wealth & International

Prior to taking on this newly created role, Senior was head of Retail Distribution, HSBC Bank (Singapore). Senior has been successfully leading the Retail Distribution team for the past three years and has been instrumental in driving the fundamental changes required within its Distribution teams to deliver the strong business results. Cameron has almost 20 years of extensive experience in multiple areas within HSBC’s retail banking business and across key HSBC priority markets in Australia, Hong Kong, Singapore & the UK. Senior assumed the new role on November 1 2017.

In his new role, Senior will champion and drive changes to the Bank’s Wealth and International business to further strengthen its wealth management and advisory sales platform for its emerging and mass affluent customers both domestically and for those with international needs.

Fion Khoh, head of Network

Khoh will take on a newly created role as head of Network which expands her current remit to the management of the Bank’s Singapore Branch Network. Khoh has more than 15 years of experience in Retail Banking sales, customer relationship and branch network management. In her previous role, Khoh was responsible for the implementation and delivery of HSBC’s branch network strategy across eight branches in Singapore. In her new role, besides overseeing the consistent delivery of sales and customer servicing, Khoh will lead the execution of HSBC’s strategies to drive and expand banking relationships within the entire branch network. Khoh will also be responsible for the development and management of HSBC’s physical branch and ATM footprint.

Christine Lim, head of Direct Sales

Lim, a seasoned banker and sales leader, has been appointed head of Direct Sales, effective January 2 2018. A newly created role, Lim will be responsible for driving growth and profitability through the delivery of a market-leading Direct Sales Channel to acquire new to bank customers.

Prior to joining HSBC, Lim spent seven years at ANZ Bank, Singapore, where her last position was Acquisition head of Credit Cards & Personal Loans. Lim was instrumental in strengthening the mobile sales and digital distribution channel for cards and loans at ANZ, driving strong growth in unsecured lending.

Lim brings extensive leadership experience across direct sales (manned and unmanned), developing alternate acquisition channels, channel management and service quality through her career with large organisations such as ANZ Bank, Standard Chartered Bank and NCR Asia Pacific.

Lina Chan, head of Multi-Channel Optimisation

Taking on this newly created role,  Chan has over 20 years of experience across Retail Banking which includes client management, service and sales performance, product and marketing management. Chan has also spent time in HSBC Vietnam heading up its Direct Banking team. Chan has been successfully leading the HSBC Bank (Singapore)’s Client Management and Business Development team since 2011. Chan has been instrumental in ensuring that our business delivers high-quality and timely customer reviews, effectively balancing the need to both grow the business and manage risk.

In her new role, Chan will be responsible for supporting business growth by optimising multi-channel support and transformation that includes identifying and migrating select over-the-counter services, streamlining the referral process across channels, and championing new multi-channel technologies.

Both Khoh and Chan assumed their respective new role on December 1 2017. 



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5 Jan 2018

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