Singapore Exchange mainboard-listed, Malaysia-headquartered fintech, and digital banking solutions provider Silverlake Axis (SAL) has appointed Gyorgy Tamas Ladics as its managing director for the Europe, Middle East and Africa (EMEA) region.

Ladics, who will oversee the company’s business operations and brands in the region, is a seasoned financial services professional with over 29 years of experience in digital strategies and business transformation globally. Prior to joining SAL in 2020, he worked in various markets across central and eastern Europe, the Middle East, Africa, Asia and Russia.

As well, Ladics, in his new role, the company points out, “will partner with the sales and marketing, and product centre of excellence (CoE) teams to build go-to-market strategies, establish positioning strategy and improve market penetration into the region”. He will also be responsible for facilitating key business and customer relationship management as well as negotiating potential business opportunities alongside the respective CoE leads.

The EMEA region has a vibrant banking sector, with many banks looking at the Middle East as a regional financial hub. In fact, four out of five banks in the region, the company points out, are looking to accelerate their digital transformation. This is driven by an amalgamation of changing consumer preferences, competition from fintech start-ups and changing regulations, such as the European Union’s revised Payment Services Directive. Deloitte, in its Digital Banking Maturity Study EMEA, has classified many Middle Eastern banks as digital adopters and digital latecomers.

“Gyorgy is a fantastic leader,” says Andrew Tan, SAL’s group managing director. “He brings his global experience and expertise, positioning himself perfectly to take on this new responsibility and achieve our collective goals.”