Japanese mobile application firm LINE Corp has entered into an agreement with CyberSource, a Visa Inc company, to enhance the convenience of its mobile payment service, LINE Pay.
LINE Pay will leverage CyberSource's payment management platform to enable LINE’s full suite of payment and fraud management services for its mobile payment service, says LINE.
Using CyberSource's global payment gateway, LINE will be able to process online payments from multiple card brands and issuers, as well as certain alternative payment methods. These solutions enable LINE to advance their business globally in a scalable and secure manner.
Since the launch of LINE in 2011, the service has grown globally across 230 countries and regions. As LINE Corporation's core business platform, the app helped the company obtain an international presence by consistently rolling out and expanding innovative and convenient services, integrating various social elements in its app features, including LINE stickers, LINE family apps, LINE GAME and LINE camera. The mobile messaging service app has 181 million monthly active users as of January 2015.
"With global smartphone penetration per capita expected to increase more than three times by 2017 from that in 2011, we recognize that there is great opportunity for growth in the mobile industry," says Takeshi Idezawa, chief operating officer of LINE. "We are constantly looking to work with partners with an established worldwide presence.”
In addition to global payment services, LINE will also have access to secure payment acceptance and comprehensive fraud management services via the CyberSource payment management platform. This means LINE will be able to provide payment security, with users' sensitive payment data residing in CyberSource's secure data centers, as well as process a wider spectrum of payment methods. LINE Corp will also be able to leverage CyberSource Decision Manager, the fraud management tool which features the World's Largest Fraud Detection Radar, to pinpoint fraud faster, more accurately and with less manual intervention.