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KKR, Pioneer complete Pioneer DJ share purchase
Japan’s Pioneer Corp and private equity firm KKR announced the completion of a share purchase agreement for Pioneer DJ, a disc-jockeying audio equipment firm
The Asset 2 Mar 2015

Japan’s Pioneer Corp and private equity firm KKR announced the completion of a share purchase agreement for Pioneer DJ, a disc-jockeying audio equipment firm.

 
With the deal, KKR now owns 85.05% of the equipment firm’s holding company PDJ Holdings Co Ltd. Pioneer will keep a 14.95% in the holding firm.
 
Pioneer DJ develops and markets equipment for DJs, including CD players, mixers, controllers, headphones and speakers. It has a leading presence in the DJ equipment market, with the top global market share, strong brand image, reputation for technological differentiation, as well as, high profitability and is the favored brand of a broad range of top professional and amateur DJs worldwide. Pioneer and KKR will jointly leverage their respective business resources, brand power and technological capability, as well as global technology and media industry investment experience and networks to drive growth in Pioneer DJ.
 
“KKR has a wealth of experience in the technology and media industry globally, and we are confident it has the expertise to drive Pioneer DJ forward. Pioneer will retain 14.95% of the voting rights in Pioneer DJ, and we will work with KKR to ensure the future growth of the company,” Pioneer president and CEO Susumu Kotani, said.
 
Hiro Hirano, member of KKR and CEO of KKR Japan said: “Over the long term, by working together with Pioneer DJ’s innovative management team, employees and Pioneer, KKR can provide support for the further growth and global expansion of the company.”
 
“With the support of KKR, Pioneer DJ is embarking on a new journey as an independent company. We aim to leverage KKR’s global network and management expertise to grow our business. As an entertainment creation company, we remain committed to the development of products and services that exceed customer expectations, and through the efforts of each employee we will strive to further improve customer value,” says Yoshiaki Ide, Pioneer DJ president and CEO said.

 

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