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Treasury & Capital Markets
Maybank Singapore taps SunTec’s Xelerate
Maybank has deployed SunTec’s Xelerate to further enhance the customer centricity of its products and services. This will see the bank introduce more innovative product bundles tailored to the needs of its retail customers in Singapore.
The Asset 9 Oct 2014

Maybank has deployed SunTec's Xelerate to further enhance the customer centricity of its products and services. This will see the bank introduce more innovative product bundles tailored to the needs of its retail customers in Singapore.

 

Xelerate, SunTec's product suite, is designed to maximize revenue while minimizing risk. The deployment in Singapore took place in a record time of 3.5 months, integrating multiple legacy systems with Xelerate.

 

With the bank looking to extend its client-focused business model across the region, SunTec's Xelerate will help automate and improve its processes to satisfy the needs of its large customer base. It has also enabled Maybank to enhance its customer proposition by offering an extended range of products and services.

 

At the same time, financial advisors are better equipped to offer their customers more relevant deals based on accurate customer data available across multiple business lines and channels.

 

In addition, Maybank uses Xelerate to provide exclusive interest rates, credit card deals and promotions to match the needs of different customer segments. Such offers allow the bank to grow their deposits and increase card spend, fee income across various customer segments. Xelerate provides greater visibility into customer credit, debit and savings transactions which improves product offerings to customers, prevents revenue leakage for the bank while enhancing customer experience.

 

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